The German electronics giant Allied has announced a new partnership with South Africa’s leading brand Binlahej, in an effort to expand its portfolio of Electromecanal.
The Binlaheli brand is known for its rugged and comfortable watches and has a history of developing innovative watches.
Allied hopes to expand the Binlahemi brand into the UK.
Binlaher watches are among the most sought-after in the world, as they offer high-quality designs and an affordable price.
Allying said the partnership with Binlahetj, based in the north of the country, will enable Binlahers customers to access a range of products at a fraction of the cost of the world’s leading brands.
The deal will be announced at a press conference in London on Tuesday, which will also see Binlaheyj unveil a new Binlaem watch.
Allie’s partnership with the Binlahs will mark the start of a new chapter in the brand’s history.
Binlah is one of the most iconic brands in the watch industry, with more than 20 years of experience in the market.
Binlhaem’s name derives from the Latin word for “white”, and the Binlahaem is an automatic movement, manufactured in South Africa.
The company currently operates a small team in Johannesburg and plans to expand in London.
Allies partnership with a brand that has already established itself in the watches market will bring the company a new competitor in Britain, Allie said.
Binlanal has been producing the watches since the mid-1990s, and its products are now among the finest in the industry.
The brand is famous for its quality and reliability, with its watches being sold for between $200 and $250.
The binlhaher watch, which is available in a variety of sizes, is manufactured in Germany, and is known to be the most affordable in the country.
All in all, Binlahes portfolio has grown by leaps and bounds in the past 10 years, with a number of notable collaborations with brands such as Fossil, Breguet, Rolex and Patek Philippe.
The latest partnership with binlaher has been a great achievement for Allie, said chief executive Johannes Lühng.
“It will help us to expand our range, and build on the strong track record of Binlahaes watches in South African markets,” he said.